Brand guidelines · v1.0 · October 2026

SNMRush brand

The visibility agency that starts from real audience questions, so brands get ranked, cited and mentioned in the answer era.

Logo

Three stacked bars, one for each of Search, Neural answers and Mentions, with the top bar lit in signal yellow like the answer that gets chosen. Download: logo.svg · logo-dark.svg · mark.svg

SNMRush
SNMRush
  • Keep clear space equal to the height of the mark on every side.
  • Minimum size: 24 px tall on screen. Use the mark alone below 120 px wide.
  • Never recolour, stretch, outline or add effects. Use the dark version on #0F3D2E and photography.
  • Pair with the SOMIN partner lockup only as “Technology partner SOMIN”, never merged into the SNMRush logo.

Colour

Accent is for actions, highlights and data. Body text on light surfaces uses #24382F; links use #1F7A55 to keep AA contrast.

Hero / dark surface
#0F3D2E

Accent
#F5D90A

Accent text on light
#1F7A55

Accent on dark
#F5D90A

Page
#FAFBF6

Card
#ECF2E8

Ink / headings
#0F3D2E

Body
#24382F

Muted
#56685E

Lines
#D3DED2

Typography

Headlines: Outfit, weight 700, tracking -0.03em, sentence case.
Body: Inter, 400/500, 17 px / 1.65.
Labels: Inter 600, 12–13 px, uppercase, tracked 0.2em, accent colour.

Section label

Get found in search, cited by AI, and mentioned by name

SNMRush is a visibility agency for the answer era. We start from the questions your audience actually asks, then build content that search engines rank and AI assistants can quote.

Personality

  • precise
  • candid
  • curious
  • energetic

Voice: do

  • Lead with the direct answer
  • Say what is known and what is uncertain about AI engines
  • Use worked examples and checklists

Voice: don't

  • Promise guaranteed AI rankings
  • Use hype words or vague growth claims
  • Imply any link to SEO software vendors

Imagery

Painterly landscapes of stacked cards, answer bubbles and beacons in signal yellow on deep forest green. No screenshots, no robots, no text in images.

All imagery is generated with SOMIN image generation from art-directed prompts: no stock, no text baked into images, no identifiable real people.

SNMRush hero artwork

Components

Card

White, 1px #D3DED2 border, 10px radius, 26px padding.

Primary button

Get an AI visibility audit

Always opens an email to ask@snmrush.com.

Dark band

Used for pull quotes, stats and the closing CTA.