SNMRush blog
The visibility agency that starts from real audience questions, so brands get ranked, cited and mentioned in the answer era. Ten pieces on what the signals say and what to do about them.
llms.txt: what it does, what it doesn't, and whether to bother
A practical guide to llms.txt: what the proposed file is, which AI tools read it, how to write one, and why it is no substitute for good content.
Structured data for AI search: the schema that earns its keep
Which schema.org types help search and AI engines understand your brand, how to implement them honestly, and what structured data cannot do.
Entity building: how to make AI engines know who you are
How brands become clear entities for search and AI: consistent facts, official profiles, third-party sources and the questions only you can answer.
Earning citations and brand mentions in AI answers
Why third-party mentions shape how AI assistants describe brands, and a practical, honest playbook for earning them without spam.
Answer-first writing: how to structure pages AI can quote
A practical method for writing pages that answer the question in the first 50 words, so people stay and AI engines can quote you accurately.
How to measure AI visibility without fooling yourself
A repeatable method for tracking brand mentions and citations across ChatGPT, Gemini, Perplexity and AI Overviews, with the caveats that matter.
Finding the questions your audience actually asks
Why keyword lists miss the real questions behind AI searches, and how to build a question map from genuine audience conversation.
Standing out when AI makes every brand sound the same
Why generic AI content struggles to earn citations, and how evidence, point of view and audience language make a brand worth quoting.
SEO, AEO and GEO explained: one programme, three surfaces
Plain definitions of SEO, AEO and GEO, how they overlap, where they differ, and how to plan them as a single visibility programme.
AI Overviews and the changing click: what to do about it
How Google AI Overviews and AI Mode change search clicks, which queries are most affected, and how to stay visible and valuable.